Lou Albert Rodriguez, Managing Partner
Lou founded Humanity Worldwide Capital Group in 2007 after 19 years developing corporate strategies, growth strategies, and new product development programs for some of the largest and most prestigious companies in the world. Prior to founding Humanity Worldwide, Lou was Vice President of Strategic Planning for Ogilvy & Mather Worldwide where he developed large-scale integrated marketing programs for Coca-Cola, DuPont, Holiday Inn, Sara Lee, Time Warner, and other global corporations.
Lou was a Director in the strategy consulting practice for Deloitte & Touche Consulting Group for eight (8) years where he focused on telecommunications and Internet companies. His clients included AT&T, Bell Atlantic, Bell Canada, Hewlett Packard, IBM, Lucent, MediaOne, Reuters, Rogers Cable, Sprint, Qwest, US West, Verizon, and other major clients. His major projects included growth strategies, corporate restructuring and corporate reorganization. He facilitated strategic planning sessions with senior executives, conducted industry analysis, scenario planning, and future market projections. He developed channel strategies, customer segmentation models, and segment-based marketing strategies supported by customer lifetime value analysis. Lou helped launch major new products and services for leading-edge telecom and technology companies.
Lou has an MBA from the University of Michigan where he was awarded the Pepsi-Cola Scholarship in Marketing and a University of Michigan Regents Scholarship. He has a Bachelor of Arts from Queens College where he achieved High Honors in Economics and was awarded a scholarship from the American Economic Association.
John Young, Managing Partner
John co-founded Humanity Worldwide Capital Group in 2007 after 25 years developing some of the most high-profile creative and advertising in the marketing industry. He has been at the cutting-edge of non-traditional marketing including leading new innovations in direct marketing, interactive marketing, promotion marketing, viral marketing, and other new areas of communications.
John began his career as a creative director at Scali McCabe Sloves — one of the most innovative and creative agencies in the industry. He developed leading-edge award-winning advertisements for eleven (11) years working with automotive companies like Volvo and Saab and unique consumer goods companies like Perdue. John then joined Bronner Slosberg Humphrey — the agency later to be renamed Digitas — at the inception of a major revolution in direct marketing. John developed some of the first customer relationship management programs for American Express and AT&T. He later led development of the first major customer relationship management program for the automotive industry working with Mercedes Benz.
After 17 years working in agencies, John co-founded an agency focused on direct marketing and interactive marketing with a flagship client: ETrade. John spent the next five (5) years helping ETrade grow from $50 million to $20 billion in assets. He developed deep expertise in the behavior of active investors and day traders and the direction of key trends in the small-cap and micro-cap market. John launched direct marketing programs that included tens of millions of items reaching millions of potential investors helping to grow ETrade into the global financial powerhouse that it is today.
John subsequently took that expertise to innovative non-traditional agencies including Kirshenbaum Bond where he was a Executive Creative Director for Interactive Marketing; Bozell where he was Executive Creative Director for Brand Integration; and Ogilvy & Mather Worldwide where he was Chief Creative Officer for OgilvyAction, the integrated marketing division of Ogilvy.
John has a Bachelor of Arts from the University of Rhode Island.






