The Initial Challenge: Low Interest, Low Awareness

We typically begin work with our clients when their companies are at a crossroads. There are misperceptions about the company. There are questions about the strategy. There is low interest and low awareness. There is no momentum. The share price is undervalued ($.35-$.75). The trading volume is under performing (15,000 - 35,000 shares per day).

Our Approach: Get on a Moving Train

Our approach is to link the company to a new trend: a category with momentum, a sector in motion, a new story and positioning. Your company has assets that have not yet been leveraged. There are stories that have not yet been told. There are patterns in the market that have not yet been revealed. We work to triangulate these stories and patterns into a new positioning. New positioning means a new story, a new trend with momentum.